Grand Seiko continues to put out hit limited-edition pieces that people come from far and wide to obtain or even just look at. We have experienced the brand's growth first-hand over the past few years. Grand Seiko, on the other side of things, has taken the U.S. There have been quite a few heritage pieces and limited editions that have become highly sought after.

The line is growing fast and continues to put out many amazing watches. This branch of Seiko is making extremely high-quality movements in the 6R and at a very competitive price point. Seiko is reintroducing their high-caliber product and watchmaking roots through the Luxe line. Although these brands are now separate, they were born out of the same family. The Seiko Luxe and Grand Seiko product lines have been a highlight and are gaining tons of momentum. We have an amazing offering of watch brands in our store, 10 and growing. To get the car into the store, we had to disassemble the front doors of de Boulle, and the car itself was taken apart to make room for it to be wheeled through the main entrance, with only millimeters to spare. The car is the Aston Martin factory-made recreation of the 1959 Le Mans-winning race car. This car may look familiar to those who have seen the movie, Ford v Ferrari.

One of our most exciting post-renovation additions includes the stunning Shelby-owned, 1969 Aston Martin DBR-1 race car. Whether visiting the Dallas or Houston showroom, guests will see and feel traces of the de Boulle lifestyle around the store in the form of a coffee bar, comfortable seating area, family photos, and more. Our newly renovated flagship store in Dallas embodies this goal of creating an environment that brings to life our passion within a beautiful and friendly, family-like environment more reminiscent of a home than a retail store. This has influenced the design and décor of de Boulle locations. 'Trade-ins and pre-owned timepieces allow us to offer our customers the possibility of buying the watch of their dreams,' Nick Boulle says, 'especially if the watch is difficult to find new or out of a customer’s price range.'Īnother of Denis and Karen Boulle’s passions involves always making clients feel comfortable and at home when visiting de Boulle.

Our team values being part of the process of how one person’s pre-owned watch becomes another person’s treasure. Our vintage timepiece associate and our sales associates also support the watch community by encouraging trade-ins. Additionally, we have a watchmaker, a vintage timepiece associate, and a jeweler on staff to give extra attention to our clients. This extensive training has given our team a thorough knowledge of a wide variety of timepieces. Our entire de Boulle team has been trained in Switzerland to ensure consistent customer and quality satisfaction. We have a highly trained team devoted to meeting all timepiece requests, and we regularly host community events dedicated to watches. The company has always been extremely passionate about timepieces and supporting the watch community.

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